The Italian market

I stayed in a place called Servigliano in Italy for a week. While I was there I visited various places from which I gained an insight into the fashion in Italy. However, I only stayed in a small area within Italy and cannot make an assumption regarding the whole of Italy's fashion market from this. So I will have to look on the internet and in Italian magazines. I focused on women’s fashion.

In Servigliano there was a market on Monday morning. From looking around the stalls I saw lots of dresses being sold. There were strapless, small, striped dresses being sold for 10 Euros. This stripe trend is running through both Italy and England. Also on another stall long maxi dresses were being sold. There were a range of coloured maxis selling for around 15 Euros. Floral leggings were also being sold in the market - they were similar to the ones sold in H&M at the moment.

While in Italy, I visited a school and saw what types of clothing the teenagers were wearing. The girls wore a t-shirt, jeans, trainers and a big rucksack. There were very few who wore something different, and only a couple of students wore leggings.  While I was wearing a skirt for the summer, they were wearing clothing suited for colder weather.

When I went out to dinner and night time attractions, the women were dressed in a very sophisticated way. Most wore very high heels or wedges with either a smart dress or white jeans and a nice top.

I visited Italian boutique clothing shops which were cheaper than London shops which sold little dresses and vest tops. Some of the things sold could not be bought in London. For example there was a white vest top with the back laced.  However there were a few shops which were starting to copy the trends that are seen in H&M and other chain stores found in London.

Although I thought the clothing would be different due to the weather differences, this was not the case.  In Italy, the locals do not seem to dress down for the heat. So while the English go for short sleeves etc, the Italians still wear jackets and blazers – just like everyone in London.  I think there were less differences in clothing and more similarities in both Italy and London. Globalisation is causing the world to shrink and fashion in different countries is becoming similar and much less unique.